MotoGP: Who is Richard Coleman, the Future Team Manager of Tech3?
Starting in 2026, the French Tech3 MotoGP team will enter a new era as Richard Coleman takes over management, ending Hervé Poncharal’s leadership after more than thirty years. While not widely known among MotoGP fans, Coleman brings extensive motorsport experience and a fresh vision inspired by four-wheel racing.
Richard Coleman's Motorsport Background
Born in 1987, British Richard Coleman began his career as an apprentice engineer with the Mitsubishi team in the World Rally Championship (WRC). He later worked with Chevrolet in the World Touring Car Championship (WTCC), gaining practical competition insight beyond theoretical management.
Entrepreneurship and Sports Management
- Coleman founded Bamboo Engineering, a team notable in WTCC.
- He contributed to various teams in Formula 3, Endurance, and GT Asia racing.
- In 2014, he launched Mayfield Sports Management (MSM) in Silverstone, focusing on sports management, marketing, and sponsorship.
Under his leadership, MSM negotiated over $150 million in sponsorship deals across motorsports, football, and cycling.
Combining engineering expertise with strong business acumen, Coleman is set to introduce significant changes to Tech3 and MotoGP.
Author’s summary: Richard Coleman’s blend of engineering and strategic sports management expertise will drive a new chapter for Tech3 and bring innovative leadership to MotoGP starting in 2026.