Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery launches its largest multi-channel festive campaign to date, featuring celebrity ambassadors Davina McCall, Emma Willis, and Mike Wedderburn spreading seasonal cheer.
Campaign Highlights
- The festive TV advertisement was created in-house by People’s Postcode Lottery and directed by Vince Peone through The Gate.
- Fred Sirieix makes a memorable entrance by skydiving from the lottery’s iconic red blimp.
- He asks viewers,
“Could your door be the winning one?”
prompting them to sign up before midnight on Sunday, 30 November. - The campaign promotes the brand’s biggest-ever prize pot of £38.2 million.
Broadcast and Extended Reach
The advertising activity intensifies the weekend before the sign-up deadline by taking over broadcaster continuity segments.
- Contextual voiceover messages are placed around ITV and Channel 4 programs like Gogglebox and I’m A Celebrity.
- People’s Postcode Lottery has partnered with Goalhanger Podcasts to feature the campaign on the popular podcast series The Rest Is.
Author’s Summary
This festive campaign combines daring stunts, celebrity endorsements, and multi-platform media to maximize reach for People’s Postcode Lottery’s £38.2 million prize promotion.