YKONE Strengthens Its Presence in Switzerland and Invests in Atlas Agency
YKONE, a global leader in influencer marketing for luxury brands with €100M turnover and over 300 employees across 18 territories, announces its investment in Atlas Agency, Switzerland’s leading premium talent management firm. This collaboration highlights Switzerland’s vital role in the global luxury and influencer economy.
Deepening Commitment to Switzerland
Already active in Geneva since 2020, YKONE is reinforcing its dedication to the Swiss market. The company considers Switzerland not just a local market but a strategic European hub in its ongoing global growth.
“We are already firmly established in Paris, Milan, London, Madrid and Munich. Switzerland is not just a key market for YKONE; it represents a culture of excellence and precision that perfectly matches our vision of luxury,” explains Olivier Billon, Founder & CEO of YKONE.
Strategic Choice of Switzerland
The choice of Switzerland is deliberate, reflecting the country's significant influence in luxury and digital communications. YKONE has long supported top Swiss brands in influencer strategies, working with renowned companies such as Audemars Piguet, Tudor, IWC, Swarovski, Nestlé, P&G, On Running, and MSC Cruises.
Maxime Perrin, Founder and CEO of Atlas Agency, and Laetitia Vallet Dujardin, Managing Partner Switzerland, joined Olivier Billon in celebrating this strategic partnership.
This partnership solidifies YKONE’s position in Switzerland, reinforcing its role as a European anchor in the luxury influencer marketing arena.
Author’s summary: YKONE enhances its European influence by investing in Switzerland’s Atlas Agency, underscoring the country’s pivotal role in the luxury influencer market.