Zalando and DFB Launch Five-Year Partnership
On 6 November 2025, Zalando, Europe’s leading fashion and lifestyle platform, announced a strategic five-year partnership with the German Football Federation (DFB). This collaboration makes Zalando a main partner of DFB’s Men’s, Women’s, and Youth teams until 2030.
About DFB
With over 8 million members, DFB is the world’s largest national sports association. The partnership embeds Zalando within the DFB universe and football culture, appealing to both football fans and style-conscious customers.
Strategic Goals of the Partnership
This alliance advances Zalando’s goal to grow as a comprehensive lifestyle destination by bridging sport and fashion. Zalando gains exclusive marketing and activation rights, offering unique opportunities for football enthusiasts in Germany and beyond.
Key Partnership Highlights
- A dedicated campaign introduces the partnership, emphasizing football as more than the sport itself.
- The campaign focuses on football’s connection to style and attitude, showcasing how confidence in one’s style creates icons beyond the pitch.
Football is about more than just the game; it's about style and attitude, and how owning that style with confidence creates icons beyond the pitch.
Author’s summary: Zalando’s five-year partnership with DFB combines fashion and football culture, reinforcing Zalando’s lifestyle brand while engaging millions of football fans through exclusive campaigns and events.