It’s 3:00 p.m. on a Wednesday in SoHo, where a crowd gathers outside the soon-to-open Longines boutique. Among them are paparazzi and well-dressed locals curious about the event. A young man in a cream sweater excitedly announces, “Jennifer Lawrence is in there!”
Inside, Lawrence sits comfortably in an accent chair, effortlessly combining movie-star charm with approachable normalcy. She wears a brown sweater layered with a matching cardigan draped over her shoulders, paired with a short black skirt featuring a folded-over design.
She lifts the hem to explain the design: “It’s a sweater over a sweater, but I didn’t put a skirt over a skirt.” The look, created by The Row, takes inspiration from Mary-Kate and Ashley Olsen’s style.
Lawrence is at the boutique to celebrate the launch of Longines’ newest watch model. Pointing to her wrist, she says, “The PrimaLuna. I don’t normally call watches by their government names, but it’s elegant.”
“I only recently started wearing watches as jewelry, and I think that it’s a really beautiful piece of jewelry.”
The PrimaLuna is a modern revival of a classic moonphase style from the storied 193-year-old Swiss brand.
Author’s summary: Jennifer Lawrence champions timeless elegance, embracing sophisticated watch jewelry and rejecting fleeting fashion trends like skinny jeans.