DMAP Advocates Responsible Customer Data and AI Use at DigiCon 2025
The Digital Marketing Association of the Philippines (DMAP), a leading organization in digital marketing, emphasized responsible and holistic customer personalization during the 10th Digital Congress (DigiCon) held on October 16-17 at the Marriott Grand Ballroom in Pasay City.
Themes and Attendance
The conference was themed “The Age of ‘i’: The Power of Personalization” and attracted over 2,000 participants from marketing, advertising, business, academia, and media sectors. It focused on the latest trends and innovations in customer engagement.
Event Structure and Topics
Attendees explored five key tracks throughout the two-day event:
- Innovation (Artificial Intelligence)
- Intelligence (Data Science)
- Immersive (Retail and Activations)
- Impact (Brand Building)
- Integration (Business Transformation)
The congress featured talks and panel discussions on hyper-personalized customer experiences, ethical AI application, responsible data practices, content creation, brand development, and strategies for future business sustainability.
“The Age of ‘i’: The Power of Personalization reflects the industry's move toward more individualized and responsible marketing approaches utilizing AI and data science,” noted speakers during the event.
DMAP continues to lead efforts in promoting innovation and ethical standards in digital marketing across the Philippines.
Summary: DMAP’s DigiCon 2025 highlighted responsible AI and data use for personalized marketing, gathering industry leaders to explore ethical innovation and customer engagement trends.