Packsize Delivers Personalization by the Box for E-Commerce and Retailers

Packsize Introduces X5 Nozomi for E-Commerce and Retailers

The X5 Nozomi combines full-color, high-quality on-demand printing directly on boxes with fully automated, right-sized box production in one machine, operable by a single person. This innovation was launched through a collaboration between Packsize and EFI.

Innovative Integration of Packaging and Printing

David Lockwood, CEO of Packsize, describes the X5 Nozomi as "the next phase in packaging innovation." By merging right-sized packaging with high-quality single-pass printing in one workflow, the technology unlocks the potential of traditional packaging to boost brand engagement.

“The X5 Nozomi represents the next phase in packaging innovation. By integrating right-size packaging, and high-quality single pass print in a single workflow, we open the opportunities to unlock the value of traditional packaging to create powerful brand engagement. This technology will enable e-commerce and retail companies to more effectively meet operational goals, advance sustainability commitments, and elevate their customer experience.”
– David Lockwood, CEO of Packsize

Benefits for Brands and 3PL Companies

Frank Pennisi, CEO of EFI, emphasizes the transformation digital printing brings to packaging. It turns a simple box into a key branding tool, especially valuable to consumer packaged goods, retailers, and third-party logistics (3PL) providers. Combining Packsize’s production technology with EFI’s vivid, fast printing creates a streamlined, distinctive packaging solution.

“Digital print transforms a box into a powerful, often-overlooked opportunity for brands, particularly consumer packaged goods and retailers, as well as 3PL companies. When you combine Packsize’s technology with EFI’s ability to deliver vivid, full-color custom graphics at speed, you create a differentiated solution that not only simplifies operations through in-line production, but also elevates the customer experience with memorable, personalized packaging.”
– Frank Pennisi, CEO of EFI

Key Advantages

Summary: The X5 Nozomi revolutionizes packaging by merging automated right-sized box production with vibrant on-box digital printing, creating personalized, sustainable solutions that boost brand impact and operational efficiency.

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Supply & Demand Chain Executive Supply & Demand Chain Executive — 2025-11-02