HUGO BOSS Increases Q3 EBIT Margin and Reaffirms 2025 Outlook
Daniel Grieder, Chief Executive Officer of HUGO BOSS, highlighted the company’s performance and strategic focus amid global market volatility in the third quarter.
Key Achievements in Q3
- The BOSS Fashion Show in Milan and the second BECKHAM x BOSS collection raised global brand relevance and supported revenue growth.
- Sequential improvement in direct-to-consumer sales, with slight gains in digital and retail channels.
- Operational efficiency led to notable gross margin expansion and reduced expenses.
CEO Statement
“Despite ongoing global market volatility in Q3, we remained focused on our strategic priorities, emphasizing long-term brand strength over short-term gains. In this context, we are particularly encouraged by the sequential improvement in our direct-to-consumer business, as both digital sales and retail improved slightly. At the same time, we achieved meaningful efficiency gains, delivering notable gross margin expansion and streamlined expenses. This is clear evidence of the operational excellence and resilience at the core of our business model.”
Outlook and Strategy
HUGO BOSS confirms its top- and bottom-line guidance for 2025 while staying cautious of market uncertainties such as currency fluctuations. The company aims to navigate challenges and seize opportunities with agility through its CLAIM 5 strategy, which is central to its growth and long-term success.
“Our ‘CLAIM 5’ strategy has been pivotal in driving our growth and establishing a strong foundation for long-term success. As the industry landscape evolves, we are sharpening our focus on the strategic priorities that will define the next stage of HUGO BOSS.”
Author's summary: HUGO BOSS reported improved Q3 EBIT margins, steady sales growth, and reaffirms its confident outlook for 2025, driven by strategic focus and operational excellence.