Connecticut Challenges New York with Bold Pizza Campaign
Connecticut launched a daring billboard campaign around New York City proclaiming its pizza as superior. The signs read, “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York,” sparking immediate and passionate reactions.
Public Reactions and Responses
- “Connecticut is just filled with people commuting to New York to get pizza,” one commenter noted.
- Another remarked, “You think this is the (pizza) capital? You’ve never stood on a corner in Brooklyn with grease dripping down your wrist at 1 a.m.”
- A witty critic added, “Y’all call that a pizza? That’s just hot bread with ambition.”
Those interested in joining the conversation can post comments on Connecticut Tourism’s dedicated page.
Official Statement from Connecticut Marketing
“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.” — Anthony Anthony, Chief Marketing Officer, Connecticut
Anthony, a former New York resident, describes the rivalry as a playful competition that highlights Connecticut’s pizza culture.
Resulting Impact
While opinions about which state has the best pizza vary, the campaign successfully stirred debate among pizza lovers and garnered over 4,000 media mentions.
Author's Summary
Connecticut’s bold pizza campaign boldly challenges New York’s supremacy, sparking lively debate and drawing significant media attention to its pizza culture.