West Coast Eagles Secure Four-Year Sponsorship with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, establishing the insurer as a Platinum Partner supporting the club’s AFL, AFLW, and Wheelchair football teams. This agreement marks Allianz’s first significant sports sponsorship in Western Australia and reinforces its commitment to expanding community programs across the country.
Club and Sponsor Statements
West Coast Eagles CEO Don Pyke said, “Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity.”
He added that Allianz’s backing will strengthen the football programs and support the club’s community efforts.
Allianz managing director Richard Feledy stated, “Allianz has a long history of supporting sport and promoting the power of sport in uniting communities.”
Branding and Partnership Benefits
- Allianz branding will appear on the neckline of the Eagles’ AFL guernseys, training gear, media backdrops, and in-game signage at Optus Stadium.
- Starting in 2026, Allianz will be the shorts partner for the AFLW team and a major partner for the Wheelchair football team.
Community Initiative Launch
The partnership will kick off with a joint community project supporting Foodbank WA’s Give a Feed appeal. The campaign assists Western Australian families by providing Christmas food hampers. Allianz is sponsoring 1,000 hampers, with players and staff volunteering to deliver them before the holiday season.
Author's Summary
This partnership reflects a shared commitment to sport and community, enhancing support for West Coast Eagles’ teams and helping families through vital community programs.