West Coast Eagles Announce Partnership with Allianz Australia
The West Coast Eagles revealed a new partnership with Allianz Australia on Monday. The collaboration will support the Club's AFL, AFLW, and Wheelchair football teams for the next four years.
About Allianz Australia
Part of the Allianz Group, recognized as the world’s top insurance brand in 2025, Allianz Australia offers trusted insurance products to over four million Australians, including home, car, business, and general insurance.
Statements from West Coast Eagles
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.”
“Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our Club’s broader community initiatives.”
“We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members.”
Branding and Visibility
- Allianz Australia’s logo will be displayed on the neckline of the West Coast Eagles’ AFL match guernseys.
- The branding will also appear on training apparel and media backdrops.
- It will be visible in gameday signage at Optus Stadium and during away matches.
Author's summary: The West Coast Eagles and Allianz Australia have formed a four-year partnership that will support multiple teams and bring enhanced branding and community initiatives aligned with shared values.