Vietnamese Enterprises and Their Journey to Go Global
Vietnamese businesses have made significant strides in securing a foothold on the global stage, driven by their unwavering belief and relentless effort to reach beyond national borders.
AA Corporation: A Global Interior Decoration Player
AA Corporation stands out from other wood processing companies by exporting high-end furniture and providing comprehensive interior design solutions, rather than relying on outsourcing contracts.
Nearly 30 years ago, in 1996, the company embarked on its first overseas project in Sri Lanka.
According to Nguyen Quoc Khanh, chairman of AA Corporation, the decision to venture abroad was driven by the need to save the company during an economic downturn and confidence in their own capabilities.
- Started with a small firm and no international experience
- Took a risky step to venture abroad
- That step became a gateway to global success
Author's summary: Vietnamese businesses are going global.