Micro-Dramas in China: A $7bn Industry
The rise of 'Micro-dramas' in China has taken the TV industry by storm, with 90-minute films being broken down into engaging one-minute episodes available online.
These episodes are initially made available for free, with viewers having to pay up to $30 per drama to watch the rest on an app.
- Micro-dramas are a $7bn industry in China, surpassing the domestic box office.
- A growing number of these micro-dramas are AI-generated videos.
"The micro-drama market in China pulls in $7bn annually. It's already bigger than their domestic box office,"
Adrienne Lahens, a former TikTok executive, cited the example of Nine-Tail Fox Demon Falls For Me, a fully AI-generated series that gained over 200 million views in just a month.
Author's summary: Micro-dramas are a booming $7bn industry in China.