Intuitive Surgical is expanding its European footprint, aiming to introduce its robotic surgery systems to more hospitals and patients.
They plan to bring their distribution operations in-house by buying out current distributors in countries such as Italy, Spain, and Portugal, with the goal of completing this process by 2026, subject to regulatory approval.
This move is all about getting closer to the doctors and hospitals they serve in Southern Europe.
By setting up direct operations in these countries, Intuitive Surgical will manage its own sales and support, rather than working through other companies.
Author's summary: Intuitive Surgical expands in Europe.