Alo, Tracksmith, and Even Zara Now Make Running Shoes. But Are They Any Good?
Designing a good running shoe is a lot harder than designing a good-looking running shoe.
Newish activewear brands, including Alo, Tracksmith, and even Zara, are now competing with legacy companies like Nike, Brooks, Adidas, Asics, and New Balance, which have spent decades fine-tuning foams and perfecting uppers and outsoles.
Authors summary: New brands enter running shoe market.