WPP and Google Partnership
WPP has announced a $400 million partnership with Google to enhance its AI capabilities.
The investment is part of new CEO Cindy Rose's plan to catch up with competitors and speed up campaign production.
create hyper-relevant campaigns in days, not months
- Integrated creative
- Production
- Media
- Experience
- Commerce
The collaboration aims to unlock growth by moving beyond traditional efficiency initiatives.
Author's summary: WPP partners with Google to boost AI capabilities.