Rebranding of Interactive Investor
Interactive Investor, a personal investment service from Aberdeen Group, has launched a new brand platform created by agency RCP. The slogan "I think therefore ii" is a play on the famous phrase by Rene Descartes, who actually said
Cogito, ergo sum.
Interactive Investor charges a flat monthly fee, rather than a percentage, which may offer better value to customers. However, investment services that still employ humans are under pressure from AI, which is already generating significant profits for hedge funds through algorithms.
- Flat monthly fee instead of a percentage
- Pressure from AI and algorithm-based investment services
As a result, many investment services are seeking new customers through TV or cinema advertising, as seen in this campaign.
Author's summary: RCP creates new brand platform for Interactive Investor.