Building Trust Through Authentic Branding
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post.
A recent phenomenon has been observed where everything seems similar on social media feeds and billboards.
"If you go to the comment section of any viral post right now, all the brands are commenting and they all sound exactly the same,"says Rachel Karten, a social media consultant and author.
It's more important than ever to carve out a distinct brand identity, and a brand's voice is key, expressing its values, point of view, and attitudes.
Author's summary: Authentic branding builds trust online.