Casual Dining Concepts Struggled in 2024
Casual dining restaurant brands, including Applebee's, experienced declines in 2024, according to Franchise Times' Top 400 ranking.
- Applebee's, owned by Dine Brands, has over 1,600 locations in the US and other countries.
- Three out of four concepts in the subcategory saw declines in sales and units.
John Peyton, CEO of Dine Brands, said "evolving guest expectations and economic shifts resulted in a challenging year."
Other concepts, such as The Melting Pot and Johnny Rockets, also faced difficulties, with leadership committed to improving the experience.
Author's Summary
Casual dining chains struggled in 2024 due to changing consumer expectations and economic shifts.