Citation Building for Local SEO
Citation building is an effective strategy to enhance local search rankings, often overlooked in digital marketing.
It is vital for small and medium-sized businesses to have local search visibility to attract nearby customers.
When done correctly,
citation building for local SEO helps improve your business’s credibility, visibility, and overall online reputation.
What is Citation Building?
Citation building refers to the process of listing your business information across various online directories, websites, and platforms.
- Name
- Address
- Phone number (NAP information)
These listings may also feature additional details such as website URL, business hours, photos, and services offered.
Goal of Citation Building
The goal is to ensure your business information is accurate and consistent wherever it appears online.
Author summary: Improve local search rankings with citation building.