Marks & Spencer has appointed its first customer director to position itself as the UK's "most trusted retailer".
Anna Cook, current Sky managing director for customer service, will join M&S in the spring, reporting to operations director Sacha Berendji.
According to Berendji, Cook brings "significant experience of shaping, driving and delivering high-quality customer experience strategies"
Cook has been at Sky for over 16 years and will help lead customer efforts at M&S in a newly created role.
Author's summary: M&S appoints Anna Cook as its first customer director.