Chevron Thailand and Digitas Create Immersive Roadside Experience
Chevron Thailand, in collaboration with Digitas Thailand, has transformed its lubricant production story into an immersive roadside brand experience for Caltex Lubricants Thailand.
Instead of just explaining the production process, the brand brought the experience directly to drivers through a series of roadside signs.
- Refining
- Blending
- Testing
- Sealing
The campaign, titled “Bringing the Factory to the Road,” was built on the insight that drivers rarely connect product performance with the meticulous process behind it.
The signs were designed based on Caltex’s real factory workflow, turning what is typically hidden into a visible, sequential journey that unfolded as drivers moved along the road.
Author's summary: Chevron Thailand creates an immersive roadside experience.