Reimagining Nail Care: Turning Self-Care Into an Engine for Equity
Tony Tjan, leader of MiniLuxe, a purpose-driven beauty brand, shares his insights on pioneering clean, ethical, and empowering nail care.
MiniLuxe is part of Observer's Expert Insights series, where industry leaders share their experiences and deliver clarity on the issues shaping their industries.
About MiniLuxe
MiniLuxe is reimagining the nail care industry, associated with toxic fumes, exploitative labor, and narrow definitions of beauty, by promoting clean, ethical, and empowering practices.
MiniLuxe is a case study in how design, technology, and purpose can elevate everyday rituals into meaningful acts of self-care.
- Founded over 15 years ago
- Goal of professionalizing nail care
- Combines design, technology, and purpose for elevated self-care
Author's summary: MiniLuxe revolutionizes nail care with a focus on ethics and empowerment.