Agentic Ad Creation Tested Through Model Context Protocol
Rembrand, an AI content-creation platform founded by Omar Tawakol, plans to test a model context protocol (MCP) server that will interact with AI agents to generate ads.
The MCP is part of the AdCP initiative, which aims to generate creative content, recognize media, and unify media buys.
The goal is for the protocol to generate the creative, recognize the media, and bring them together in one unified media buy.
Rembrand focuses on in-scene media for video and television, utilizing AI for ad creation.
Author's summary: Rembrand tests AI ad creation protocol.