Spotify's Revolution and Journalism
A former Spotify marketing director notes that both the music and news industries have undergone digital disruption, with subscriptions emerging as a solution.
A second digital disruption, driven by AI, places a premium on authenticity and human connection.
I remember the days of buying a music CD, burning it onto my iTunes library and importing it onto my iPod.
The author was an early adopter of Spotify in the early 2010s, which initially launched in the UK through invite-only codes.
- Spotify's popularity exploded in the decade that followed.
- The platform now claims to have nearly 700m monthly active users.
Author's summary: Spotify's digital disruption teaches lessons for journalism.