Effective Leadership in Times of Controversy
Salesforce CEO Marc Benioff faced criticism when he appeared to invite President Donald Trump to deploy National Guard troops to San Francisco during the Dreamforce conference.
According to Yale SOM leadership expert Jeffrey Sonnenfeld and co-author Stephen Henriques, Benioff demonstrated his ability to defuse the issue and ensure a successful event.
The media is the message
As noted by communications scholar Marshall McLuhan in his 1964 book "Understanding Media", the medium can sometimes overshadow the intended message, causing the core idea to be lost.
Author's summary: Marc Benioff shows effective leadership skills.