Irving Azoff and MAC React to UMG-Udio Deal: ‘Make Sure It Doesn’t Come at the Expense of the People Who Actually Create the Music’

UMG-Udio AI Deal Sparks Industry Reaction

The UMG-Udio AI deal has garnered significant responses from the industry, including from the Music Artist Coalition (MAC) and Irving Azoff.

The creator-focused organization expressed cautious optimism about the agreement, but is also "insistent on details" about the effect it will have on artists.

“We’re cautiously optimistic but insistent on details,”

said Jordan Bromley, leader at Manatt Entertainment and board member of MAC.

MAC, a nonprofit dedicated to advocating for music creators, has responded to Universal Music Group’s new AI deal with Udio, asking questions about how artists will be compensated.

Key Concerns

Author's summary: Industry reacts to UMG-Udio AI deal.

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Billboard Billboard — 2025-10-31