Is It Smart To Turn All Sports Fans Into Sports Bettors?
Is growing gambling's share of after-tax dollars of Americans a good thing for them, their families or our society?
To gain access to every Research Intelligencer article, subscribe today and receive the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
I know why sports leagues like gambling. Sports betting -- getting fans “skin in the game” -- creates deeper and more intense engagement with games, players and the sport.
Media companies also benefit from gambling as more fans with a stake in the game mean more viewers, more viewing, and more time on apps. Additionally, sports betting platforms spend billions of dollars in advertising and sponsorship to reach sports fans and turn them into sports bettors.
The gambling industry's interest in sports betting is clear.
Author's summary: Turning sports fans into bettors has pros and cons.