Dentsu's 2026 Media Trends
Dentsu has issued a report highlighting major media trends for 2026, including Search Experience Optimization and Agentic AI.
The report notes that companies are rushing into Agentic AI without a viable plan, risking "inefficient solutions" and "eroding consumer trust in their brand."
risk not only building inefficient solutions but [also] eroding consumer trust in their brand.
The report covers trends such as the transforming search space and AI-generated audience panels.
Author's summary: Dentsu's report highlights key media trends for 2026.