John Lewis 2025 Christmas Ad
John Lewis's 2025 Christmas offering features Alison Limerick's 1990 hit 'Where Love Lives' and focuses on the relationship between a father and son.
The campaign taps into 90s nostalgia with a soundtrack of Alison Limerick's 1990 club hit 'Where Love Lives'.
The ad, released on November 4, depicts a father discovering a present under the Christmas tree - a vinyl record of Limerick's track from his son, alongside a 2025 version by Labrinth.
It's built on insight from John Lewis that the right present can express what words can't.
Author's summary: John Lewis's Christmas ad focuses on a father-son relationship.