John Lewis Unveils 2025 Christmas Ad
John Lewis has released its 2025 Christmas ad, featuring Alison Limerick's house anthem "Where Love Lives". The ad highlights the power of music and the importance of choosing the perfect gift.
The story revolves around a strained father-son relationship, with the narrative beginning on Christmas Day. The ad was directed by Jonathan Alric, one half of the French duo The Blaze, for Saatchi & Saatchi via Iconoclast.
Set to Alison Limerick’s house anthem Where Love Lives, this year’s spot reminds us of the power of music – and picking the perfect gift
The ad's release marks the start of the festive season, with familiar signs such as collapsing pumpkins and Mariah Carey's music returning.
Author's summary: John Lewis releases its 2025 Christmas ad.