Japan's Leisure Market Scale Reaches 75 Trillion Yen in 2024
According to Japan's Leisure White Paper 2025, the leisure market scale increased by 5.6% year on year to 75.2 trillion yen in 2024.
Domestic travel was the top activity with 46.8 million participants, followed by watching videos with 26.9 million participants.
- The market scale of tourism increased by 9.9%.
- The scales of hotel, amusement park, travel industry, railway, domestic air travel, and membership resort also increased.
- The scale of overseas travel recovered slowly.
The entire leisure market scale in 2024 was up 4% compared to 2019 before the pandemic.
Author's summary: Japan's leisure market scale grows to 75 trillion yen.