MSNBC Begins 'MS NOW' Rebrand
MSNBC is starting a new ad campaign, called "We The People", in preparation for its network name change to MS NOW.
The campaign features two promotional messages with MSNBC's top host Rachel Maddow and the late Dr. Maya Angelou.
In one 60-second spot, "Human Family",
Rachel Maddow reads the preamble to the U.S.
The campaign is timed to benefit from typically higher election day viewership.
Author's summary: MSNBC rebrands to MS NOW with a new campaign.